Bowei Chen is a completing PhD student in the Department of Computer Science at University College London. His research lies mostly in online digital markets and derivatives evaluation. His thesis studies financial models to solve the non-guaranteed delivery (GD) problem in online advertising. Bowei was on secondment through the BITE Industry Exchange Award Scheme at MediaGamma, a new company that brings advanced technologies into the online display advertising market. MediaGamma offers a futures and options trading platform, solving the non-GD problem and creating a newly-automated market that pre-sells the premium display ads. Upon completion of his secondment, Bowei continued his relationship with MediaGamma by helping them prepare funding proposals to extend the state-of-the-art work carried out at the company.
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